With 53-90 of project failure, chances are each of us will be confronted to it. If making mistakes is part of the journey, let’s at least learn how to avoid some common ones.

Not all lifts are born equal Let’s return to the same example as for the previous section about “CRM tools”. Let’s assume that you want to do a direct-mail marketing campaign for one of your product. You must find all the customers that are susceptible to buy your product and send them a brochure or

Controlling Model Drift With Timi Modeler Timi modeler is a great tool to get models fast. It doesn’t mean they have to be “rough” or ‘inaccurate”. With its default settings, Timi modeler allows citizen data scientists to have, very quickly, a robust model that will have an incredible lift, and identify properly the key variables, and