Not all lifts are born equal Let’s return to the same example as for the previous section about “CRM tools”. Let’s assume that you want to do a direct-mail marketing campaign for one of your product. You must find all the customers that are susceptible to buy your product and send them a brochure or

Controlling Model Drift With Timi Modeler Timi modeler is a great tool to get models fast. It doesn’t mean they have to be “rough” or ‘inaccurate”. With its default settings, Timi modeler allows citizen data scientists to have, very quickly, a robust model that will have an incredible lift, and identify properly the key variables, and