Churn models


Why are “churn models” so important? Let’s give an example. Typically, the yearly churn rate for a telecom operator (i.e. a mobile phone operator ) is 12%. That means that each year, a mobile phone operator loses 12% of its customers.

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KDD 2009

The objective of the world-level datamining completion KDD-2009 was a very common task inside the telecom industry and accurately represents the kind of tasks that are encountered in “real life.

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Loyalty program

The objective here is to detect the customers that won’t buy anymore their cosmetic products at the same re-seller anymore. More precisely: we are actually interested in the opposite prediction: “Who are the recurrent customer?”.

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