From data to ROI: overcoming the infrastructure challenge in Telecom


In the last few years, predictive analytics has changed the rules for marketing professionals.

With vast amount of information available at their fingertips, marketers can now make informed decisions in a record time, adjust strategies and tactics to the actions of competition, and intercept customer patters in almost real time to tailor an offer to their ever-changing telecommunication needs.

There is a belief we are limited in our actions by the infrastructure: we wager that with the right tool, marketers can begin to transform the way they think about the customer and dramatically improve the way they act.

TIMi framework change the way marketing and technology interact to make the process simpler, smoother, and simply better for all.

Social Network interactions
: understand which clients are influenced by the actions of others, and which are the true community leaders.

Product Selection: only offer relevant products to your customer, from the handheld device to their favorite ring tone, or financial product, or even which selection of coupons best attracts each customer in your store. Predictive analytics can take you there!

Reduce Churn: treat you customers like gold, those about to go doubly so. If you can act fast, you can keep those customers who believe the grass can be greener elsewhere!

Process data from the CDR and other sources: transactions are at the core of analytics. Marketing analysis should—and CAN! – have access to such critical information. Whether it lies on a binary CRD, an old AS400 or millions of XML files should not matter. And with anatella, it doesn’t!

Boost ROI : with predictive analytics at the core of marketing processes, analysts can continuously track performance, and increase the impact of their actions.

As predictive analytics becomes part of the DNA, marketers can experiment ideas, launch micro campaigns and correct course within hours.

This is not a dream, and this does not require incredible investments in infrastructure, or giving your data away to a cloud provider.