Daniel Soto Zeevaert
Executive Officer for Latin America

+57 300 6751369 or +32 494 532341
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Daniel is our executive director for Latin American markets. He is based in Bogota. He has an extensive experience in consulting in advanced analytics and in quantitative applications in marketing.

Daniel joined TIMi’s team in 2014 (although he has been an enthusiastic user and TIMi evangelist since 2010). Prior to this, he led the marketing analytics team at Deloitte Consulting Belgium and was an expert in quantitative methods applied to pricing & marketing, a key expert in Value Based Pricing analytics, and one of the specialists in
customer analytics (Segmentation, Targeting, and Positioning).

Before Deloitte, he acquired an extensive experience in market research and applications of marketing analytics at the Institute for Study of Business Markets (Penn State), and various market research firms.

His area of expertise covers:

  • Pricing Analytics
  • Marketing research, Segmentation, positioning and targeting analysis
  • Data mining
  • Advanced Marketing Analytics and Marketing Modeling (Response models, Diffusion Models, ROI estimation, Customer Lifetime Value, choice models, pricing, Conjoint analysis, Latent Class Analysis, etc.)

Daniel also taught Marketing Management at Essec Business School (Paris) from 2007 to 2011, and has been a distinguished speaker at the Professional Pricing Society conference between 2010 and 2013. He is also guest speaker and lecturer in various universities (EAN, Uniempresarial, UCL, etc.)

Daniel holds a M.S. degree in Supply Chain and Information Systems from the Pennsylvania State University (where he is an ISBM Fellow). Daniel is fluent in English, French and Spanish.