CUSTOMER STORY | TELECOM
VOO raises inbound sales by 20% with 27 predictive models, within a 300-second call limit
VOO wanted to increase the sales contribution of its inbound channel by 20% while respecting a maximum of 300 seconds per call. Phone operators now receive targets, recommended packages and sales arguments in real time.
Sales in the inbound channel
+20%
Revenue generated in 3 months
€1.5M
Maximum call duration (SLA) respected
300 s
OVERVIEW
The challenge.
Phone operators had to offer the best deals in real time.
Complex phone operations
VOO wanted to increase the sales contribution of the inbound channel by 20%.
300 seconds per call
The offer had to fit the SLA of a maximum of 300 seconds per call.
SOLUTION
What was done.
27 predictive models feed an automated system used by phone operators.
27 predictive models
Models were developed to find the best offer for each customer.
Automated system
The models were integrated into a system that gives operators essential information.
Operator guidance
Operators see the identified targets, the recommended packages and two main arguments to sell them.
RESULTS
What changed.
Higher inbound sales in 3 months.
Share of revenue
Inbound sales went from 5% to 6% of total revenue, from €7.3M to €8.8M.
Sales
Sales in the inbound channel increased by 20%.
Revenue
The change generated €1.5M of revenue in 3 months.
SEE FOR YOURSELF
Test it on your own data.
Run TIMi on your own data with a free trial, or talk to us about your case.
