CUSTOMER STORY | TELECOM
VIVO Brazil doubles cross-sell revenue in 15 days
With 85 million subscribers, VIVO Brazil wanted to use customer behavior data to boost cross-selling. 30 predictive models and a multi-channel campaign reached 2 million customers.
Cross-sell revenue
x2
Incremental revenue
$1.2M
To reach the result
15 days
OVERVIEW
The challenge.
Better targeting, to sell more to existing customers.
85 million subscribers
A very large base, with customer behavior data not yet used for cross-selling.
Better targeting, better sales
The goal was to boost cross-selling by targeting each customer with the right product.
SOLUTION
What was done.
One model per product, an offer allocation engine and a multi-channel campaign.
30 predictive models
One predictive model was developed for each product.
Multi-channel campaign
A personalized campaign reached 2 million customers.
Offer allocation
An offer allocation engine was integrated.
RESULTS
What changed.
Cross-sell revenue doubled in 15 days, with a very small team.
Cross-sell revenue
Multiplied by 2.
Incremental revenue
$1.2M of incremental revenue.
Resources
2 data miners and 1 standard desktop PC.
SEE FOR YOURSELF
Test it on your own data.
Run TIMi on your own data with a free trial, or talk to us about your case.
