CUSTOMER STORY | RETAIL
Delhaize turns coupons into a sales generator, with 10% more store visits
A large retailer present in Belgium, the USA and Indonesia moved from generic campaigns to personalized coupons. Store visits increased by 10% compared with alternative models.
Store visits, compared with alternative models
+10%
Models generated automatically each week
450
Variables, from a 70 GB learning dataset
20,000+
OVERVIEW
The challenge.
Coupons were costing margin without creating sales.
Generic campaigns
Generic marketing campaigns failed to engage customers personally or to increase store visits and sales.
No additional revenue
Customers bought only with coupons, or earlier than they would have, with no extra revenue for the retailer.
SOLUTION
What was done.
One model per customer, refreshed every week.
Model Factory
450 models are generated automatically every week, using more than 20,000 variables from a 70 GB learning dataset.
Personalized booklets
The first two coupons of each booklet capture attention, the following ones encourage purchases in several categories.
Personalized timing
The offer is tailored to each consumer, in content and in delivery timing.
RESULTS
What changed.
More visits, with offers relevant on the first page.
Store visits
A 10% increase in visits compared with alternative models.
Relevance
Coupons are lost if the offer is not relevant on the first page: the top three offers must be relevant today.
Personalization
A shift towards more personalized and relevant marketing.
SEE FOR YOURSELF
Test it on your own data.
Run TIMi on your own data with a free trial, or talk to us about your case.
