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2.2. Distance definition
Now that we have seen how to visualize the segments, we will proceed to the next step that is “create a segmentation”. Segmentation is the action of « grouping together », inside the same segment, customers that are « similar » or « close ».
With StarDust, you can:
1.Create « Segmentation Models » that automatically assign individuals to the right segment when receiving a new database.
2.Easily describe each segment from a business perspective thanks to a large set of intuitive charts that are generated automatically for you.
We will now see how to create a « Segmentation Model ».