<< Click to Display Table of Contents >> Navigation:  2. Introduction to the PCA techniques > 2.2. Distance definition

 

Now that we have seen how to visualize the segments, we will proceed to the next step that is “create a segmentation”. Segmentation is the action of « grouping together », inside the same segment, customers that are « similar » or « close ».

 

 
With StarDust, you can:
 

1.Create « Segmentation Models » that automatically assign individuals to the right segment when receiving a new database.
 

2.Easily describe each segment from a business perspective thanks to a large set of intuitive charts that are generated automatically for you.

 

 
We will now see how to create a « Segmentation Model ».