5.2.15.  Compute new segmentation and shows it!

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5.2.15.  Compute new segmentation and shows it!

 

As explained in the section 2.2.1., the K-Means algorithm is an algorithm with a strong random component: each time you run the K-Means algorithm, you find a slightly different segmentation. You should thus run the K-Means algorithm several times and “have a look” at several different segmentation. Thereafter, you can select the segmentation that has the best interpretation from a business-point-of-view. You can easily interpret you segments using the charts and tables accessible with the STARDU~1_img110, STARDU~1_img143 and STARDU~1_img146buttons.

 

An easy way to create many different segmentations is to click repetitively on the STARDU~1_img13 button. Each time you click on the STARDU~1_img13 button, a completely new segmentation is computed and shown.