You can use TIMi to create “Propensity to buy” model for B2C and B2B applications. “Customer Acquisition” models, “Cross-selling” models, “Up-selling” models and “credit appetite” predictive models. They all are special cases of the more general type of “propensity to buy” models.
Let’s take a first example. Timi is currently used on a day-to-day basis by the Benelux Business & Decision company to create “Propensity to buy” models for their MMS service (Managed Marketing Service).Read more
TIMi is one of the very few datamining software that is able to give you an accurate and very succinct list of the only variables/columns that have an influence on the prediction.Read more
ROI prediction from the lift
Here is another practical (but now quite old) example: It’s a “propensity to buy” model for a financial product for a famous French bank.Read more