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Not all lifts are born equal

Not all lifts are born equal Let’s return to the same example as for the previous section about “CRM tools”. Let’s assume that you want to do a direct-mail marketing campaign for one of your product. You must find all the customers that are susceptible to buy your product and send them a brochure or
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Controlling model drift with Timi modeler

Controlling Model Drift With Timi Modeler Timi modeler is a great tool to get models fast. It doesn’t mean they have to be “rough” or ‘inaccurate”. With its default settings, Timi modeler allows citizen data scientists to have, very quickly, a robust model that will have an incredible lift, and identify properly the key variables, and
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Model Automation with Timi modeler

Model Automation with Timi modeler As the world of analytics keeps evolving, companies are facing an increasing challenge in terms of speed of response to market changes. While the buzz around big data and analytics keeps rising, many (most) companies still struggle to harvest the value contained in their own databases. While I certainly would
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Gartner meets TIMi

Gartner Meets TIMi On February 9th, 2016, Gartner released the new version of the Magic Quadrant for Advanced Analytics Platform, where we can read that “TIMi, based in Brussels, Belgium, is known for its modeling software, which has a very fast execution speed even on very small hardware. It has particular strength in modelling Telco-churn,